Corny or inspirational? Either way it is the name of a relatively new website. Currently two domain names point to it. MakeSocietyWork.com is hosted at GoDaddy, and MakeSocietyWork.org is directed to the same website. The site is an utterly serious attempt to change the world, to make society work. It is not just another do-gooder site telling people to make placards and picket government offices or Wall Street. It is about using advanced social technology with a mathematical basis.
Related sites are Social Network Optimization and Social Combinatorics, Both use discrete mathematics, but a lot of work has been done using continuous functions. Human social relationships tend to be discrete, they almost have to be, but the weight or amount of influence can vary continuously. This will be explained elsewhere as time permits.